Post by account_disabled on Nov 27, 2023 3:51:19 GMT
The key point to remember is that it is essential to create relevant content. Your email must provide value to the reader, otherwise it will be redirected to the trash or worse… “ Great content is the best sales tool in the world. » Marcus Sheridan 10. INCLUDE PROMOTIONS IN YOUR EMAIL If your goal is to increase sales of your website through your email marketing campaigns , focus on exclusive promotions. A promotion in your newsletter such as: “Get 50% off before the end of the month!” » could significantly boost your site’s traffic. The promotion sent only by newsletter is an effective hook that encourages the prospect to create an account on your online store's website to take advantage of this apparently exclusive offer. example of newsletter registration WHY ARE MY EMAILS ENDING UP IN SPAM? Between 55 and 95% of emails sent are SPAM .
To avoid sinking into the abyss of spam, there are a few little tips. 11. USE A PERSONAL BUSINESS NAME AND ADDRESS FOR YOUR EMAILS No more impersonal “donoreply@nomdelamarque.com” address: you need to make your email lively. This obviously goes through the sending address! example of newsletter, marketing personalization Feel free to include an employee's name as with the WeCook Phone Number List company. You need to make email management tools ( Gmail , Outlook , etc.) understand that you are “human.” example of newsletter, personalized address 12. NO DAILY EMAIL MARKETING CAMPAIGN Don't be too intrusive: the reader will feel attacked. Let's analyze this very bad example from the Dynamite company. Subscribers of this company receive emails every day. On top of that, the content is almost identical.
There is no added value for the reader. Sending newsletters at a frantic pace deafens readers with a repetitive refrain and increases your chances of ending up in SPAM. email exemple For simplicity : 2 emails per week maximum relevant content 1 newsletter maximum per week In addition, you will quickly realize that creating unique , quality content is a long and complex process. 13. THE LIST OF WORDS TO AVOID IN YOUR EMAIL MARKETING To deal with the scourge of unwanted emails, email management tools are constantly implementing new protocols. Therefore, certain words should be banned. For example, the mentions “Mastercard”, “Visa”, “Invoice” are often considered SPAM. Same price for newsletters in capital letters. The blogdumoderateur platform provides you with a summary table of words to ban from your email campaigns.
To avoid sinking into the abyss of spam, there are a few little tips. 11. USE A PERSONAL BUSINESS NAME AND ADDRESS FOR YOUR EMAILS No more impersonal “donoreply@nomdelamarque.com” address: you need to make your email lively. This obviously goes through the sending address! example of newsletter, marketing personalization Feel free to include an employee's name as with the WeCook Phone Number List company. You need to make email management tools ( Gmail , Outlook , etc.) understand that you are “human.” example of newsletter, personalized address 12. NO DAILY EMAIL MARKETING CAMPAIGN Don't be too intrusive: the reader will feel attacked. Let's analyze this very bad example from the Dynamite company. Subscribers of this company receive emails every day. On top of that, the content is almost identical.
There is no added value for the reader. Sending newsletters at a frantic pace deafens readers with a repetitive refrain and increases your chances of ending up in SPAM. email exemple For simplicity : 2 emails per week maximum relevant content 1 newsletter maximum per week In addition, you will quickly realize that creating unique , quality content is a long and complex process. 13. THE LIST OF WORDS TO AVOID IN YOUR EMAIL MARKETING To deal with the scourge of unwanted emails, email management tools are constantly implementing new protocols. Therefore, certain words should be banned. For example, the mentions “Mastercard”, “Visa”, “Invoice” are often considered SPAM. Same price for newsletters in capital letters. The blogdumoderateur platform provides you with a summary table of words to ban from your email campaigns.