Post by account_disabled on Nov 27, 2023 3:49:32 GMT
Otherwise, do not use it. 7. THINK: CONVERSION FUNNEL The most common mistake is to automatically place an email call to action that redirects the reader, by default, to the home page. Never forget that your main goal is to optimize your conversion funnel . If your newsletter focuses on a specific product, why not redirect the reader directly to this page? You can even create a landing page specifically designed for readers of this newsletter. 8. USE A SEGMENTED DATABASE FOR PERSONALIZED EMAIL It is essential that your contact lists are segmented based on user interests. For example, if a user purchased espadrilles from a particular brand on your site, it would be preferable for this user to receive information relating to similar products as a priority . This increases the relevance of your emails so that the customer is more inclined to revisit your site to make other purchases. Cookies are excellent allies for this purpose in deciphering the interests of your visitors.
For example, I showed an interest in second-hand bikes, here is the newsletter received the next day: sample newsletter Example newsletter Let's say you are a ready-to-wear clothing company. By structuring your database, you can, for example, create a “Bag Buyer” mailing list. It is therefore easier to personalize the newsletter of the contacts associated with this list by indicating, for example, that they Phone Number List could accompany their bag with a pair of shoes. agence seo consultation YOUR EMAIL MARKETING STRATEGY SHOULD PROVIDE VALUE TO YOUR CUSTOMERS 9. SHORT, BUT EFFECTIVE CONTENT As more and more people check their emails on their mobiles, it's essential to send short, effective messages .
Additionally, users' attention spans are short. As with a message sent as part of a Facebook Messenger marketing strategy , it is important that users understand your messages almost instantly. Your newsletter must be of interest to the reader, otherwise they will mercilessly block you! The company WelcomeToTheJungle offers a weekly informative newsletter with an editorial. By providing enriching information, it captivates readers who enjoy browsing it. The idea here is not to shout “COME TO OUR SITE!!! ". But rather: “I give you information and I let you appreciate it and do with it what you want”. It is only in a second step, almost implicitly, that the passage to their website via a call to action is revealed. sample newsletter Example newsletter Creating informative content may not be right for your business.
For example, I showed an interest in second-hand bikes, here is the newsletter received the next day: sample newsletter Example newsletter Let's say you are a ready-to-wear clothing company. By structuring your database, you can, for example, create a “Bag Buyer” mailing list. It is therefore easier to personalize the newsletter of the contacts associated with this list by indicating, for example, that they Phone Number List could accompany their bag with a pair of shoes. agence seo consultation YOUR EMAIL MARKETING STRATEGY SHOULD PROVIDE VALUE TO YOUR CUSTOMERS 9. SHORT, BUT EFFECTIVE CONTENT As more and more people check their emails on their mobiles, it's essential to send short, effective messages .
Additionally, users' attention spans are short. As with a message sent as part of a Facebook Messenger marketing strategy , it is important that users understand your messages almost instantly. Your newsletter must be of interest to the reader, otherwise they will mercilessly block you! The company WelcomeToTheJungle offers a weekly informative newsletter with an editorial. By providing enriching information, it captivates readers who enjoy browsing it. The idea here is not to shout “COME TO OUR SITE!!! ". But rather: “I give you information and I let you appreciate it and do with it what you want”. It is only in a second step, almost implicitly, that the passage to their website via a call to action is revealed. sample newsletter Example newsletter Creating informative content may not be right for your business.