Post by account_disabled on Nov 23, 2023 8:26:36 GMT
Investing in what matters and in who is actually in line with your brand pays off, which is why it is important to place complete trust only in the right influencers. Low investment = lack of strategic priorities Influencer marketing is still very young as a strategy and many brands still make very low investments, it is therefore very difficult to demonstrate that influencer marketing can be adopted as a strategic priority. The good news, however, is that things are about to change. Most marketers are planning to increase their budget as early as next year when it comes to everything related to influencer marketing.
A turnaround that demonstrates (when influencer marketing reaches a certain strategic level in influencer relations thanks to correct and coherent management through suitable platforms) positive and above all measurable Web Development Services results are obtained and therefore, companies are encouraged to invest more. Manager vs Marketer, which figure should you give priority to? Naturally these two figures have profoundly distinct needs despite having the same objective: managers are focused on results in order to understand the impact of influencers and, at the same time, marketers require budget and resources.
Many marketers address this problem by approaching influencer marketing in the first campaign to demonstrate the value it has, thus justifying increased investment. Generally, campaigns are used in the always on influencer program, representing the activation key to create opportunities for brands. Very often it happens that influencers are hired within campaigns, the contents are written and then, at a certain point, the whole process is abandoned when the budget runs out. This wrong approach obviously does not promote or foster significant relationships in the long term, even worse is when influencer marketing is managed as if it were an extension of advertising, a PR program and obviously this attitude fails to justify any increase in investment.
A turnaround that demonstrates (when influencer marketing reaches a certain strategic level in influencer relations thanks to correct and coherent management through suitable platforms) positive and above all measurable Web Development Services results are obtained and therefore, companies are encouraged to invest more. Manager vs Marketer, which figure should you give priority to? Naturally these two figures have profoundly distinct needs despite having the same objective: managers are focused on results in order to understand the impact of influencers and, at the same time, marketers require budget and resources.
Many marketers address this problem by approaching influencer marketing in the first campaign to demonstrate the value it has, thus justifying increased investment. Generally, campaigns are used in the always on influencer program, representing the activation key to create opportunities for brands. Very often it happens that influencers are hired within campaigns, the contents are written and then, at a certain point, the whole process is abandoned when the budget runs out. This wrong approach obviously does not promote or foster significant relationships in the long term, even worse is when influencer marketing is managed as if it were an extension of advertising, a PR program and obviously this attitude fails to justify any increase in investment.