Post by account_disabled on Mar 12, 2024 5:22:58 GMT
This post required enormous attention and concentration from me, because when you reflect on some deep-rooted ideas, weigh them and evaluate the editorial proposals of the great world marketing gurus, the doubt that it is you who is saying utter nonsense is very likely. How many times have we mentioned the famous "Maslow's pyramid" at courses and conferences, only to then discover that it was an invention of a trainer from the 1960s and that the American psychologist never talked about pyramids? Abraham Maslow never created a pyramid to represent the hierarchy of needs, it was a simplification by a popularizer who had read his book. Recently some researchers have also discovered who gave rise to this historical falsehood .
Start with why? The history of marketing is full of clever narratives Canada Phone Number that inspire and excite gurus and disciples, but which should be carefully evaluated and discussed. You will surely know the well-known marketing bestseller "Starting from why", a text by Simon Sinek in which the author invites companies to talk less about "what" they do and focus more on "why" they are doing it. Simon claims something right, which I agree with: people are also attracted by intangible elements of values, style and belonging. The book is full of examples and quotes referring to Apple , a brand that more than anyone else has associated with itself a multitude of adoring followers around the motto "Think different". On paper, in Sinek's storytelling everything works like clockwork, makes logical sense and is shareable.
However, I have always found his brilliant intuition limited and partial; since it didn't satisfy me when I said it during lessons and it didn't make me feel good, after a while I stopped using it (also because everyone tells it). On reflection, the precept "start from the why" could not easily fit into another famous text - also equally authoritative - written by Al Ries : "The 22 immutable laws of Marketing". The father of positioning is known for having taught us that a brand becomes effective the more it narrows its field of action, according to what he himself defined as the " law of contraction .
Start with why? The history of marketing is full of clever narratives Canada Phone Number that inspire and excite gurus and disciples, but which should be carefully evaluated and discussed. You will surely know the well-known marketing bestseller "Starting from why", a text by Simon Sinek in which the author invites companies to talk less about "what" they do and focus more on "why" they are doing it. Simon claims something right, which I agree with: people are also attracted by intangible elements of values, style and belonging. The book is full of examples and quotes referring to Apple , a brand that more than anyone else has associated with itself a multitude of adoring followers around the motto "Think different". On paper, in Sinek's storytelling everything works like clockwork, makes logical sense and is shareable.
However, I have always found his brilliant intuition limited and partial; since it didn't satisfy me when I said it during lessons and it didn't make me feel good, after a while I stopped using it (also because everyone tells it). On reflection, the precept "start from the why" could not easily fit into another famous text - also equally authoritative - written by Al Ries : "The 22 immutable laws of Marketing". The father of positioning is known for having taught us that a brand becomes effective the more it narrows its field of action, according to what he himself defined as the " law of contraction .