Post by account_disabled on Mar 3, 2024 10:05:46 GMT
In almost all cases, corporate objectives in manufacturing concern increasing turnover or lead generation, i.e. increasing the number of contacts and therefore potential customers. Two aspects that are very closely linked to each other. What's the best way to generate valuable leads? In today's article, we will analyze email marketing as an effective tool for achieving business goals. B2B lead generation: how to get new customers The transition from contact to customer is not immediate and qualification occurs in different phases. Each of them requires the right amount of attention to ensure that the user takes the desired action (for example, purchasing a product or service offered by the company). The glossary shown here shows the definition of the various phases of the buyer's journey . lead generation Download the ebook To be more precise, even before becoming a contact, the user is a simple visitor to the company website . When the visitor decides to leave his data he transforms into a lead (for example.
if he has downloaded content). Generating qualified leads is essential to increase the number of customers and have positive returns on revenues. Generate valid leads through emails One of the strategies with a good cost-benefit ratio is B2B email marketing . How is it possible to generate new commercial contacts by sending communications to users already present in the database? The secret is finding the right message to convey. When a lead receives a relevant and interesting communication , they may decide to share it with Australia WhatsApp Number Data other people within their network. By doing so, new opportunities are generated for the company. Below are some types of emails to increase lead generation . Newsletter Weekly or monthly newsletters are an effective way to keep subscribers' attention high, engage them and give them updates on any new products, services or content . Sharing the projects that the company is carrying out, the objectives for the near future, but also success stories is a good idea to generate new opportunities .
Thank you email When a visitor decides to fill out a form on the site leaving his data (and therefore turns into a lead) it is a good idea to immediately send him a thank you message . If it is a contact request, you should send an email confirming receipt and giving an idea of response times. However, if the user fills out the form to download content, it is useful to thank them and send them the PDF or download link. Lead nurturing emails Once a new contact has become part of the database, it is important to demonstrate attention towards him by sending him information of value and related to the interests demonstrated . This strategy is called lead nurturing , which means nurturing leads at every stage of the buying journey. Let's take an example: a user downloads content regarding a solution offered by the company a few days after the download, you can send him an article (or series of articles) on that topic after a couple of weeks, it may be useful to send a communication containing a comparison between different solutions for the same problem, to highlight their different characteristics the final communication can be the proposal for a consultation or a demo If the prospect accepts, it becomes an SQL (sales qualified lead) and the salespeople will carry on the contact with the aim of finalizing the agreement. After each call, the sales team can send an additional personalized follow-up email to thank the prospect, highlight the points raised and plan any next steps. lead generation
if he has downloaded content). Generating qualified leads is essential to increase the number of customers and have positive returns on revenues. Generate valid leads through emails One of the strategies with a good cost-benefit ratio is B2B email marketing . How is it possible to generate new commercial contacts by sending communications to users already present in the database? The secret is finding the right message to convey. When a lead receives a relevant and interesting communication , they may decide to share it with Australia WhatsApp Number Data other people within their network. By doing so, new opportunities are generated for the company. Below are some types of emails to increase lead generation . Newsletter Weekly or monthly newsletters are an effective way to keep subscribers' attention high, engage them and give them updates on any new products, services or content . Sharing the projects that the company is carrying out, the objectives for the near future, but also success stories is a good idea to generate new opportunities .
Thank you email When a visitor decides to fill out a form on the site leaving his data (and therefore turns into a lead) it is a good idea to immediately send him a thank you message . If it is a contact request, you should send an email confirming receipt and giving an idea of response times. However, if the user fills out the form to download content, it is useful to thank them and send them the PDF or download link. Lead nurturing emails Once a new contact has become part of the database, it is important to demonstrate attention towards him by sending him information of value and related to the interests demonstrated . This strategy is called lead nurturing , which means nurturing leads at every stage of the buying journey. Let's take an example: a user downloads content regarding a solution offered by the company a few days after the download, you can send him an article (or series of articles) on that topic after a couple of weeks, it may be useful to send a communication containing a comparison between different solutions for the same problem, to highlight their different characteristics the final communication can be the proposal for a consultation or a demo If the prospect accepts, it becomes an SQL (sales qualified lead) and the salespeople will carry on the contact with the aim of finalizing the agreement. After each call, the sales team can send an additional personalized follow-up email to thank the prospect, highlight the points raised and plan any next steps. lead generation