|
Post by account_disabled on Feb 13, 2024 6:07:59 GMT
Therefore, it was proposed to develop an appropriate promotion and analyze how potential buyers would react to the discount. The result is an increase in CTR by more than . times. Thus, the assumption of a positive effect of the presence of a discount turned out to be correct. Based on this conclusion, an annual calendar of promotions was developed with various promotional codes corresponding to a specific month or holiday for use in advertising. Website usability analysis Making a purchase of a policy Costa Rica Email List on the Capital LIFE website consisted of four steps: Filling out the first page of the application (selecting a country, travel dates).page of the application (selecting a package, calculating the price, entering personal data). Filling out the third page of the application (agreement with the contract). Purchasing a policy (online payment. When conducting analytics, it was discovered that difficulties arise for users at the first step. Therefore, a usability audit of competitors’ insurance registration pages was conducted, based on which recommendations were given on how and what could be improved to increase the number of conversions. The most important recommendations: Indicate all possible spellings of countries. Users can search for both "America" and "USA", "United States of America.
|
|