Post by account_disabled on Feb 11, 2024 9:19:48 GMT
Programmatic strategy The initial strategy for Programmatic was based on finding an alternative to DV in the following parameters: Placements. With the departure of Google, access to placement on the Google Display Network was lost, which made it possible to display advertising on sites with web traffic and in mobile applications. This made it possible to purchase targeted traffic for the site cheaper. Audiences.
Google and its platforms provided the opportunity for Antarctica Email List high-quality customization by audience and its intersection. The goal was to find sites with the maximum number of suitable samples by audience. of traffic purchasing. The advantage of Programmatic is that many sites have the ability to optimize certain indicators, for example, purchase price per impressions, per click, and you can manually enable/disable certain placements. But not all sites have the ability to automatically optimize, as was the case with DV.
In a combination of these three parameters, the largest Programmatic sites were launched and tested and the main criteria were assessed step by step: CPM, CPC, post-view and post-click conversions. Which Programmatic platforms were tested in March? In March , the first platforms used for ARAVIA were BYYD and Beeline Programmatic. Programmatic BYYD was chosen to reach the audience of mobile traffic on smartphones and tablets within mobile applications and games.
Google and its platforms provided the opportunity for Antarctica Email List high-quality customization by audience and its intersection. The goal was to find sites with the maximum number of suitable samples by audience. of traffic purchasing. The advantage of Programmatic is that many sites have the ability to optimize certain indicators, for example, purchase price per impressions, per click, and you can manually enable/disable certain placements. But not all sites have the ability to automatically optimize, as was the case with DV.
In a combination of these three parameters, the largest Programmatic sites were launched and tested and the main criteria were assessed step by step: CPM, CPC, post-view and post-click conversions. Which Programmatic platforms were tested in March? In March , the first platforms used for ARAVIA were BYYD and Beeline Programmatic. Programmatic BYYD was chosen to reach the audience of mobile traffic on smartphones and tablets within mobile applications and games.