Post by account_disabled on Dec 26, 2023 3:22:55 GMT
A complex analysis to understand, expensive or time-consuming to obtain. All tools, all platforms offer this information free of charge and in real time. Market study 2.0 My partner (Gaël de Kerdanet) has developed a methodology that allows dataming on any market (btob, btoc) and any issue (business, notoriety, HR, etc.). To put it simply, it’s a 2.0 market study, which allows us (in a few weeks): to know a market (sometimes as well as our customers), to segment it, to detect niches, to know which competitors are in place, on what themes and with what intensity, to position a site on themes with the best conversion potential, to drastically reduce conversion costs.
This 2.0 market study is not based on interviews, on declarations of intent, but on real, factual Email Data information: on the information that Internet users look for when they want to find out in order to choose and then acquire a property. or a service. In the 4/5 years that this approach has been offered, all clients have benefited from it: new market segments to develop, increase in traffic and demand, increase in the conversion rate, reduction in the cost of conversion, even in in certain cases the emergence of new business models to be created among our clients. These different cases have allowed us to note that many major accounts only consider SEO in their sector from a brand perspective.
These are often the least searched queries. The most frequent searches are generally little discussed, or even left (in fact) to pure players on the web. We even have a case where by far the most important request on the market is only addressed by a pure player and by none of the “classic” or “traditional” market participants. We quite regularly see clients not offering the products or services most sought after by Internet users; or customers (even very large accounts) only present on queries around their brand and completely absent from the main generic queries (without brand search).
This 2.0 market study is not based on interviews, on declarations of intent, but on real, factual Email Data information: on the information that Internet users look for when they want to find out in order to choose and then acquire a property. or a service. In the 4/5 years that this approach has been offered, all clients have benefited from it: new market segments to develop, increase in traffic and demand, increase in the conversion rate, reduction in the cost of conversion, even in in certain cases the emergence of new business models to be created among our clients. These different cases have allowed us to note that many major accounts only consider SEO in their sector from a brand perspective.
These are often the least searched queries. The most frequent searches are generally little discussed, or even left (in fact) to pure players on the web. We even have a case where by far the most important request on the market is only addressed by a pure player and by none of the “classic” or “traditional” market participants. We quite regularly see clients not offering the products or services most sought after by Internet users; or customers (even very large accounts) only present on queries around their brand and completely absent from the main generic queries (without brand search).