Post by account_disabled on Dec 7, 2023 4:42:32 GMT
If no one wants that keyword, the price per click goes down. So, if everything is generated based on market movements, the least you can do is observe and monitor the market. Monitoring must be done manually and automatically and requires an investment in market metrics. Manuel is simply doing some searches and seeing what competitors come up; Automatic is to use software that allows you to see which other companies are buying clicks on each keyword, see how much.
They invest and maintain an investment that allows them to compete. Some very professional companies like to monitor not only what their competitors do on Google, but actually do a periodic competition study that allows them to see Digital Marketing Service everything that competitors do digitally, not only on Google, but on networks and in organic traffic. their sites. It is not an airplane on autopilot. While campaigns can be well configured, they should not be left on autopilot.
The market changes and what worked yesterday, might not work today. The keywords, the ads, the budget, the landing page, may require changes and therefore continuous monitoring is required. Although Google Ads campaigns should not be continually modified, a continuous review is required to make changes every or weeks, measure and determine if the changes worked. It is common that we find campaigns that are configured and left on autopilot, spending money without producing results and that is a serious mistake.
They invest and maintain an investment that allows them to compete. Some very professional companies like to monitor not only what their competitors do on Google, but actually do a periodic competition study that allows them to see Digital Marketing Service everything that competitors do digitally, not only on Google, but on networks and in organic traffic. their sites. It is not an airplane on autopilot. While campaigns can be well configured, they should not be left on autopilot.
The market changes and what worked yesterday, might not work today. The keywords, the ads, the budget, the landing page, may require changes and therefore continuous monitoring is required. Although Google Ads campaigns should not be continually modified, a continuous review is required to make changes every or weeks, measure and determine if the changes worked. It is common that we find campaigns that are configured and left on autopilot, spending money without producing results and that is a serious mistake.